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FASHION MARKETING AND MANAGEMENT

FASHION MARKETING AND MANAGEMENT is the art of application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place.

 

MASTERS IN FASHION MARKETING AND MANAGEMENT

This is a Postgraduate degree course where students are exposed to design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place.

DURATION : 4 Semesters(2 YEAR)

ELIGIBILITY : Graduation in Fashion Technology.

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COURSE DETAILS

SEMESTER - 1

Principles of Management

Fabric Study

Principles Of Fashion Marketing

Statistics For Fashion Industry

Basic Of Fashion

Basic Of Economics

Elements of Design

Principles Of Accounting

Office Automation and Desktop Publication-3

Mass Communication- Strategy in Communication

Apparel Retail Mangement and Technology

SEMESTER - 2

Consumer Behavior in Fashion & Retail Industry

Financial Management

Retail Merchandising and Buying

Global Sourcing

Market Research

Visual Merchandising

Graphic design and Computer Application-1

Fabric Study-2

Production Planning and Control

Fashion Advertising and Sales Promotion 3

Personality Development and Communication Skills 2

Principles of Design

SEMESTER - 3

Brand Management

Marketing Strategies

Introduction to Cost Accounting

Fashion Forecasting and Product Development

Supply Chain Management

Human Resource Management

Customer Relationship Management

Business ethics and Corporate Social Responsibility

Operation Research 3

Graphic design and Computer Application-2

Internship

SEMESTER - 4

International Marketing

Entrepreneur Development Program and Intellectual property rights

Trends and Forecasting

Research Project

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